Sebastian Beaton
Freelance & Contract SEO Consultant
38 Bridge Close
Burgess Hill
RH15 8PD

Professional profile

Freelance SEO Specialist & Consultant with over 4 years agency experience as Head of Search.
Over 7 years experience in SEO, with an in-depth knowledge of all the major aspects of SEO, with clients that range from local business to international Insurance companies.

Most of my focus has been around Technical SEO audits, Keyword research and content strategies. For technical audits, I always look at what will make the biggest impact and work within the budget of the client. My focus is on what will have the biggest impact according to the budget and needs of the client.

My link building is very content focused with an emphasis on quality of quantity.

I am passionate about SEO and Online marketing. I spend a lot of time tinkering and testing theories and ideas to work on getting the best from a website.
I successfully run my own website that brings in an income and is used as a testing ground for new ideas.

Current objective

Now looking for contract work for 2-3 days a week. These contracts can be from 3 months to 1 year.


Onsite Technical audits

  • From small local sites to international e-commerce sites, I have done different types of technical audits looking to improve user experience as well as optimising for search engines.
  • Using Google Analytics and Google Tag manager to help optimise conversions, improve bounce rates and time on page.
  • Using Heat Maps to better understand what users are doing on the site.
  • Internal linking processes to improve user experience and spread link juice around the site
  • implementing Schema for local SEO and E-commerce SEO
  • Backlink Profile Audits and Disavow files using Webmaster Tools and Ahrefs

Keyword research

  • Content audits to assess strengths and weaknesses with the current content. Assessing what the site is actually ranking for in relation to what the clients are looking to rank for.
  • Onsite title tag and description tag keyword suggestions.
  • Content creation and marketing strategies helping you create a strategy that targets low competition long tail keywords that will help drive highly targeted traffic to your site.
  • Competitor keywords analysis to assess areas that they are focusing
  • Assessing Keyword difficulty for content stratergies

Content driven Link Building

  • Using my own modified version of the skyscraper technique combined with Resource page outreach and broken link building.
  • These are all based on content on the site.
  • also do guest posting when needed.

Blogger outreach

  • Promoting content to other websites and bloggers to help build links and in social shares.
  • Using this for outreach section of the skyscraper method.
  • Skilled in finding email addresses
  • creating emails to send and using tools like Ninja outreach and Buzzstream to manage the outreach.

Social Media

  • Experience in working on Social media accounts for clients and experience in creating content that is designed for collecting shares and traffic from social media platforms like Pinterest and Instagram.

PPC or paid search

  • Experience in setting up, running and optimising PPC campaigns for a number of different types of sites including insurance and e-commerce sites.
  • Experience in setting up Google Product listing adds for Shopping and ecommerce sites


Freelance, West Sussex – Freelance SEO Consultant, Onsite SEO Audits, link building and Content Marketing Strategy Specialist

Freelance Consultant

Feb 2016 – PRESENT

  • Onsite Technical Audits
  • Content driven link building for clients both locally and abroad.
  • Local SEO Technical Audits
  • Content driven link building
  • Content creation
  • Create all my own written content
  • Affiliate marketing
  • Conversion Rate Optimisation
  • PPC
  • Social media campaigns

ChilliByte, Horsham- Head of Search

July 2013 – Feb 2016

  • Running a team of 4 in the day to day aspects of the SEO team.
  • Researching and implementing the latest developments in SEO both on-site and in link building for our clients.
  • Technical SEO Audits
  • Account management for some of the clients.
  • Onsite optimisation of new sites that come in and making sure that the other team members kept the sites that they were working on optimised
  • Technical optimisation of sites – working with most of the major CMS including WordPress, Joomla and Magento
  • Link Building – Tailored according to the client’s needs
  • Local SEO – Working with some of the local companies to help them target their local listings etc.
  • Any other day to day issues that may arise in a digital marketing agency

Rocketmill, Crawley- Head of Search

Sept 2012 – July 2013

  • Running a team of 8 in the day to day aspects of the SEO team.
  • Researching and implementing the latest developments in SEO and passing this onto the team through training
  • Account management for some of the clients.
  • Overseeing all technical onsite work and link building that was done by the team
  • Link Building – Tailored according to the client’s needs
  • Local SEO – Working with some of the local companies to help them target their local listings etc.

Ardent Creative, Cranleigh Head SEO Technician

Jun 2011 – Sep 2012

  • On-page optimisation
  • Local SEO
  • Link building
  • PPC


University of Natal(PMB), Kwazulu Natal RSA – Ba.Soc Sci
1991 – 1994
Completed a Bachelor’s in Social Science.

Tools I use

  • Ahrefs
  • Screaming Frog
  • Ninja Outreach
  • Google Docs
  • Google Spreadsheets
  • Google Analytics
  • Google Tag manager


Bridge Close, Burgess Hill, UK,
RH15 8PD
Phone: 07590005944

Get in Touch

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